Yes, your company should spend money on SEO. There is a way to generate traffic through search engine optimization without having to pay for every single click.

It depends, as is the response given by many SEOs. The days of starting a website, improving your title tags, and ranking within a few weeks are long gone. Launching a website and expecting it to rank for difficult search terms overnight is unrealistic. A website can only perform naturally over time as Google only ranks relevant pages with established authority.

A company should, in a perfect world, balance its various marketing channels to avoid becoming too dependent on any one source of traffic (and conversions). Budgeting, however, may be difficult, especially for smaller businesses, and resources must be used wisely. Money isn’t limitless.

Even in this situation, it’s crucial to strike a balance between a lengthy SEO strategy and a modest but focused PPC campaign.

Getting other reputable websites in your field to link to your site is the best strategy to increase the authority of your website. The strongest indicator that your website is trustworthy in Google’s eyes is other websites linking back to you. Google considers the number of backlinks you have and the reliability of these websites.

Most likely, an algorithm penalised you. Google makes daily modifications to its search algorithm to improve the user experience. These modifications include punishing websites that violate Google’s guidelines.